LOLC Securities Ltd., the stock broking company of the LOLC Group, was formally launched at a ceremony held in Colombo last week. The new state-of-the-art office is located at Level 18, West Tower, World Trade Center, Colombo 01.

With the aim of encouraging the masses to take up the practice of investing for future development, LOLC Securities is ready to revolutionize the way people perceive and invest in the stock market.

“Whilst providing an equal opportunity for all to invest, we are also looking at financially empowering our urban, suburban and rural youth. By making them realize and understand the opportunities available for them, youth from a very young age will learn to become their own fund managers and will move onto become seasoned, key players.” said Mr. Kapila Jayawardena, Chairman of LOLC Securities Ltd. and the Group Managing Director/CEO of LOLC

Capturing a highly lucrative, niche market, LOLC Securities possesses the required expertise, infrastructure and the Group network to assist potential investors to become successful stock market investors.

The increased prevalence among people to skill themselves in information technology and financial management have encouraged many to invest in the long term. In addition, accessibility to computers, internet, and other IT related services has become a reality among the masses. Understanding these changes and the way people relate to them, LOLC Securities Ltd. has ventured into this sector by introducing a facility which provides customers the convenience of managing their own portfolios at any given time whilst learning the ways in which the local and global markets perform. The new company also launched its official website, www.lolcsecurities.com which adds further convenience to customers who seek information regarding their services.

Speaking about the Company Mr. Kapila Jayawardena, Chairman of LOLC Securities Ltd and the Group Managing Director/CEO of LOLC noted, “We are not new comers to this sector. We have provided stock brokering services previously until we received our own license during our last financial year. LOLC Securities Ltd is now a fully owned subsidiary of the LOLC Group. Strategies were drawn up and we began laying down the foundation for this new business. We are now in the process of executing our services through our vast Group network. As a long term initiative, we expect to carry out educational programs in the regions to create awareness and provide investment guidance to the masses.”